The Solution

Unicast's ground-breaking solution pushed the engagement envelope with highly customized rich media ads, including the first 3D-enabled formats to run on the MSNBC.com homepage. The ads were loaded with interactive features such as videos, photo galleries, 360° tours, real-time color selectors and options to request a price quote from a dealer — all from within the ads themselves. The end result for Cadillac was a campaign that engaged consumers, complemented the brand's advertising and delivered positive results.

The Results

Not surprising, rich media helped deliver the promise and prestige that's part and parcel of the Cadillac brand. Even more telling, however, are the numbers, which showed that rich media outperformed standard ad units in the automotive industry — by an average of 25%.

Better Performance for Automotive

For the Cadillac SRX campaign, rich media pushdowns had a 25% greater interaction rate than the automotive benchmark. The wallpaper's click-through rate (CTR) was 25% above standard rates.